Advertising and market research
Advertising research is a specialized form of marketing research conducted to improve the efficiency of
advertising. According to MarketConscious.com, “It may focus on a specific ad or campaign, or may be directed at a more general understanding of how advertising works or how consumers use the information in advertising. It can entail a variety of
research approaches, including psychological, sociological, economic, and other perspectives
From Wikipedia, the free encyclopedia :
Advertising and market research
